Reframing the Narrative—
Why “Attainable Housing” Matters in the Triad
In the Triad region of North Carolina—Greensboro, High Point, and surrounding communities—the conversation around housing is evolving. Traditionally, the term “affordable housing” has been associated with low-income assistance and stigmatized as substandard or inaccessible to working professionals. But a new narrative is emerging: attainable housing.
This shift isn’t just semantic—it’s transformational.
Who is the attainable homebuyer in the Triad?
According to recent data from Housing Consultants Group, the average attainable homebuyer in the Triad is:
- 38 years old
- Earning a household income of $97,000
- Purchasing homes at an average price of $320,000
- Often working in essential sectors: Healthcare (26%), Education (23%), Office/Admin (18%), and Skilled Trades (15%)
- 67% are married with children
- 70% have credit scores of 700+
- 78% of younger first-time buyers hold a bachelor’s degree or higher
Changing the perception changes the outcome.
These statistics challenge outdated assumptions. Attainable housing is not about compromise—it’s about opportunity. It reflects the reality of hardworking families, professionals, and first-time buyers who are building stability and wealth through homeownership.
By embracing the term “attainable,” we open doors to inclusive housing policies, targeted downpayment assistance, and community development strategies that resonate with today’s buyers. It also helps local governments, lenders, and developers better align resources with the needs of middle-income earners who are often overlooked in traditional housing programs.
A Call to Action for Local Leaders
Local leaders—elected officials, planners, developers, and financial institutions—must lead the charge in reshaping the housing narrative. By prioritizing attainable housing, you can:
- Support zoning and land use policies that encourage mixed-income developments
- Expand downpayment assistance programs for middle-income earners
- Invest in education and outreach to reduce stigma and increase awareness
- Collaborate with nonprofits and housing counselors to ensure equitable access
The future of homeownership in the Triad depends on bold leadership and a shared commitment to inclusive growth. Let’s build a region where housing is not just affordable—but truly attainable.
Learn more about attainable homeownership and local downpayment assistance at: Housing Consultants Group
Information Submitted by Tamika Bowers, Community Impact Director
tamika.bowers@housingconsultantsgroup.org
